Impact Communication Training for CRNI & Training Links
CRNI, the Community Resources Network Ireland, represents community-based reuse, repair and recycling organisations across the country, groups doing the unglamorous, essential work of keeping things out of landfill and back into people's homes.
As part of a wider training programme delivered with Training Links, powered by The Wheel, CRNI asked Canopy Creative to help their members with something almost every purpose-led organisation struggles with: communicating impact in a way people actually feel, not just read.
Session One: Internal Impact Communication Training
We started close to home. Using the Impact Ladder, participants took a single piece of their own data and pushed it from Output ("we did this") up to Outcome and Impact ("the world looks different now"). From there, we built Story Arcs their teams could use in a board paper or a volunteer newsletter, grounded in one rule: the people behind the data are co-creators of the story, never just case studies.
Then we turned outward, to funders, donors, press and policymakers, each of whom wants something different from the same information. We taught the Three-Layer Message: a Headline that stops the scroll, Proof that pairs a real stat with a real story, and a So What that tells each audience exactly why they should care. One live example: "500 tonnes diverted from landfill" became "the weight of 50 double-decker buses, and behind every tonne, a family who got something they needed." Same number. Completely different impact.
Session Two: External Impact Communication Training With Distilled Messaging
Impact Communication Training Facilitation
"Good frameworks don't ask you to become a different kind of communicator. They just help you say what's already true, more clearly. That's all I was there to do." — Gabriela de Paula, Managing Director, Canopy Creative
Impact Communication Training for Nonprofits and Charities
Facilitation and training delivery are a growing part of what we do at Canopy Creative, alongside our marketing strategy & planning, social media maketing and other executive work. If your team wants to communicate its impact with the clarity, get in touch.