SEO and AI SEO Services
Canopy Creative helps businesses improve their visibility across Google and AI search platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude.
We combine traditional SEO with AI Search Optimisation because both now matter.
Google still accounts for around 91% of worldwide search engine market share, so strong traditional SEO remains essential for being found online.
At the same time, AI search is growing quickly. AI platforms generated an average of 770 million referral visits per month worldwide between June 2025 and May 2026, up 117% year on year.
That means businesses increasingly need to think about visibility not just on Google, but across ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude as people use AI to research, compare and choose products and services.
What is SEO?
SEO helps improve how easily your website can be found on search engines such as Google.
This can include technical SEO, keyword research, content optimisation, local SEO, backlinks and improvements to your website structure.
What is AI SEO?
AI SEO, also known as AI Search Optimisation or Generative Engine Optimisation (GEO), helps improve how clearly AI platforms understand, reference and recommend your business.
As more people use ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude to research products, services and businesses, being visible in AI-generated answers is becoming increasingly important.
For businesses, this means SEO can no longer focus only on traditional Google rankings. Your website, content and online authority also need to give AI platforms clear signals about who you are, what you offer and why your business is relevant.
AI SEO focuses on improving those signals so your business has a better chance of being included when potential customers ask AI platforms for information, comparisons or recommendations.
What SEO and AI SEO services do we offer?
Our services can include:
SEO strategy
Keyword research
Technical SEO
On-page SEO
Local SEO
Google Business Profile optimisation
Content optimisation
Backlink strategy
Schema markup
AI Search Optimisation
AI-ready content
AI citation and visibility monitoring
What results have we achieved?
Our SEO team work has delivered strong organic growth across a range of Irish businesses, with individual campaigns achieving between 3x and 9.3x growth in monthly organic traffic across the examples below.
One established service business grew from 4,000 to 12,000 monthly organic visits, a 3x increase
Another business increased from 300 to 2,100 monthly visits in seven months, a 7x increase
A roofing business grew from 1,300 to 8,900 monthly visits, approximately 6.8x growth
A newer website increased from 162 to 1,500 monthly visits in seven months, approximately 9.3x growth
The focus is not simply on generating more website traffic. SEO targets high-intent organic searches, meaning people who are actively looking for the services, locations or solutions your business provides. This helps attract more relevant visitors with stronger commercial intent, rather than traffic for traffic's sake.
We have also worked on improving AI search visibility across ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude, with measurable improvements documented across several of these platforms.
Do SEO and AI SEO work together?
Yes.
Google remains an important source of traffic, but customers are increasingly using AI tools to research businesses and services.
A combined SEO and AI SEO strategy helps your business build visibility across both.
Want to improve your search visibility?
We can start with an SEO and AI SEO audit to identify where your website currently stands and where the strongest opportunities are.
If you decide to work with us on an ongoing basis, the cost of the audit will be deducted from your first month’s fee.